From a return on investment perspective, trade shows may be great marketing opportunities, as we cover in our guide on using event presence for the highest possible return on investment. However, the initial costs of going to a trade show could be substantial. The expense of a custom trade show booth can make an event seem prohibitively expensive, even if it is a opportunity for your business. By renting your Expo west booth display instead of buying it for your first trade show, you may overcome the biggest challenge for small business exhibitors and maximize your return on investment (ROI).

Entering your Display does not Require Long-term Storage

Despite the cost, investing in a custom trade show booth can provide you with a significant competitive advantage. In between events, you'll need a location to store your booth. If you only attend one or two new events a year, your booth might be put away for months between uses as a tool for product marketing.

You can avoid most long-term storage expenses and the headache of relocating your booth to a storage provider by renting your exhibit. Your booth is delivered when you need it, saving you the money, stress, and other complications that come with long-term exhibit storage.

It's easy to personalize a rented trade show booth. Contrary to popular belief, renting a trade show exhibit really makes it quite easy to customize it to precisely represent your company.

A variety of components, such as touch screens, LCD displays, counters, and conventional graphics, are available to let you personalize your booth. In fact, Exhibit rentals for trade shows offer almost as much personalization as a fully bespoke display made just for you. This enables you to project the exact image you choose and removes the need to construct your own booth from the ground up. Even your primary competitors will not ever recognize that your booth is not a masterpiece. Exhibiting at a trade show for the first time might be quite challenging and from your booth to your employees, you have things to manage, and they can quickly pile up, taking focus away from marketing & onto "running the show." When you deal with a trade show exhibit rental provider, & you get more than just a rental exhibit. With the help of helpful services, such as logistical expertise, disassembly, &storage, managing your first trade show will be simple.