Facebook, Twitter, google+, YouTube, LinkedIn, Pinterest, Instagram, tumbler, Reddit, Snapchat, etc are the well known social media platforms among users. The main aim behind using these platforms is to share an enticing content that can be shared by social media users to help an company in gaining more brand exposure. And Facebook is considered to have the maximum users i.e. 2.45 Billion.

Every year unique mobile internet users are increasing and that is encouraging mobile users to divert more on social media platforms. By looking at the below stats you can figure out the total number of active users on various social media platforms.  

Most of the business i.e. from a small to widely Known big brand find social media to be the most vital platforms in engaging customer, spreading awareness and creating a brand identity.

There are small businesses that are selling their products on social media to generate good revenue. By using  Hashtag, engaging content, sharing curated links, tracking competitors, social media ads help in generating good ROI.

12 Most Popular Social Media Platforms 

• Facebook

• Google+

• Instagram

• You Tube

• Linkedin

• Reddit

• Snapchat

• Pinterest 

• Tumbler 

• Medium 

• Quora

• Periscope

Five Core Pillars of Social media marketing

1. Social Strategy

If you are planning to publish something on social media then the first thing we will advise you to do is make a social strategy. Now you might be wondering how to devise a  social strategy. To create customer-centric strategy You need to ask yourself a few questions like: 

• What are your goals? 
• Which social media platform will help you in achieving your goal?   
• What type of content will attract your audience?  

2. Planning & Publishing 

With the increase in the number of social media users. Evey business are concentrating on showing their consistent presence on social media. This technique is helping them in showcasing their brand to their potential customers.

Publishing an attractive & informative content is as simple as sharing pictures or videos on your personal social media profile. But if your goal is to promote a business or product on social media then you should do focus on planning a strategy for your post. You should be aware of things like:

• When your potential customers are active on social media? 
• Analyzing the reach of your post? 
• Check whether your post is engaging or not
• Craft your social media post carefully

3. Listening & Engagement 

In the early phase, your business page may not have many followers who can interact with you through comments and direct messages. But when you start posting engaging content  you may find growing 

Read More: Inbound Marketing Series: What Is Social Media Marketing (SMM)? 5 Core Pillars Of Social Media Marketing

Visit Site: What is Social Media Marketing? SFWPExperts