Google has always been a game changer. The brand has always aimed for a unique user experience, whether through Google Adwords or by populating the search engine with numerous search results. Google has announced the removal of sidebar ad placements, following the current trend of providing a more user-friendly search experience. This gives Google considerable room to experiment with its timeless page structure and experience.

As a result of this change, visitors will no longer see sponsored Google Text Ads on the right side of the search results page.

Currently, a user browsing on a desktop/laptop sees four sponsored ad-word campaigns and sidebar advertising.

Are there any exceptions to the rule?

Two exceptions to Google's 'no ads on the right sidebar' policy are Product Listing Ads (PLA) and knowledge graph adverts. So, if you find Google Shopping Results that include a product and its image in a search, see it as an intentional attempt to screen adverts.

What will change more between mobile and desktop results?

Ending sidebar ad placements will result in a visible alteration in how users browse Google from a desktop or laptop. The smartphone version of search results will be impacted because they currently lack a sidebar strip of advertising.

To compensate for the reduced real estate advertisement on each search result page, Google will show three AdWords text ads at the bottom of each page.

What does Google have to say about abolishing sidebar ads?

The adjustment in ad placements is an attempt to redefine the user experience. According to Google, the new layout update is meant to make results more relevant to users while also encouraging advertising to perform better.

Impact on Advertisers:

Google's confirmation has sparked discussion among the internet marketing and sponsored search industries about how it may effect their business models. Limiting sidebar ads would change the way Google monetizes its business. Four ads will appear throughout a search, highlighting highly commercial questions. For marketers, this will undoubtedly mean fewer ad placement opportunities and increased competition for the top spaces. More competition equals more money spent to reap the benefits of Google Adwords.

The latest Google Adwords change and its impact on organic search

While AdWords campaigns have no effect on SEO performance, a change in ad placement may affect SEO. With more space at the top of the page reserved for ads, organic results will naturally be pushed down the page, making it even more vital to acquire those top organic listing locations.

Sidebar Ad End - BM Marketing View

What are your thoughts? Will this step reshape commercialized Google AdWords ads in the Dubai market? Or would it exacerbate the load with high advertising expenses, affecting campaign performance? Please spare a minute to express your thoughts.

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