IMARC Group's report titled "Asia Pacific Advertising Video-On-Demand (AVOD) Market Report by Type (Pre-Roll Advertisement, Mid-Roll Advertisement, Post-Roll Advertisement), Streaming Device (Smart TVs, Laptops and Desktops, Smartphones and Tablets, and Others), Content (Media and Entertainment, Music, Travel and Tourism, Sports, and Others), Solution Type (Pay TV on Demand, Over the Top, and Others), Organization (Large Enterprise, Small and Medium Enterprise), and Country 2024-2032" The Asia Pacific advertising video-on-demand (AVOD) market size reached US$ 25.0 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 106.1 Billion by 2032, exhibiting a growth rate (CAGR) of 17.41% during 2024-2032.

The growing utilization of high-speed internet as well as the proliferation of smart devices are the factors responsible for the growth of the Asia Pacific advertising video-on-demand (AVOD) market. Additionally, the market for advertising video-on-demand is escalating owing to a significant shift in media consumption patterns, with an increasing preference for streaming content online. AVOD platforms offer free access to a vast array of video content supported by advertisements, making them an attractive option for cost-conscious viewers. Moreover, the rise of digital advertising budgets, as brands recognize the effectiveness of targeting and engaging audiences through AVOD platforms, is also a key trend driving market expansion. Local content production tailored to diverse linguistic and cultural preferences is boosting viewer engagement and expanding the user base across different demographics.

Grab a sample PDF of this report: https://www.imarcgroup.com/asia-pacific-advertising-video-on-demand-market/requestsample

Asia Pacific Advertising Video-On-Demand (AVOD) Market Trends and Drivers:

Another significant driver of the Asia Pacific advertising video-on-demand (AVOD) market is the integration of advanced technologies such as artificial intelligence (AI) and machine learning (ML). These technologies enhance the personalization of content and advertisements, improving the user experience and increasing ad relevance and effectiveness. In addition to this, advertisers leverage data analytics to gain insights into consumer behavior, allowing for more precise targeting and a better return on investment. The emergence of hybrid monetization models, combining subscription-based services with ad-supported content, is also gaining traction, providing users with more flexible viewing options while maximizing revenue opportunities for platforms. Furthermore, collaborations between AVOD platforms and telecommunications companies are expanding access to streaming services, especially in emerging markets, which is anticipated to drive the Asia Pacific advertising video-on-demand (AVOD) market over the forecasted period.

Report Segmentation:

The report has segmented the market into the following categories:

Breakup by Type:

• Pre-Roll Advertisement
• Mid-Roll Advertisement
• Post-Roll Advertisement

Breakup by Streaming Device:

• Smart TVs
• Laptops and Desktops
• Smartphones and Tablets
• Others

Breakup by Content:

• Media and Entertainment
• Music
• Travel and Tourism
• Sports
• Others

Breakup by Solution Type:

• Pay TV on Demand
• Over the Top
• Others

Breakup by Organization:

• Large Enterprise
• Small and Medium Enterprise

Breakup by Country:

• China
• Japan
• India
• South Korea
• Australia
• Indonesia
• Others 

Competitive Landscape with Key Player:

• Amazon.com
• Inc.
• ByteDance Ltd.
• Facebook Inc.
• (Meta Platforms Inc.)
• Kakao Corp., LINE Corp. (Z Holdings)
• NAVER Corp., RCTI+
• Vidio (Surya Citra Media)
• Viu International Limited (PCCW Limited)
• Youtube LLC. (Google LLC.) and iFLiX Pte. Ltd (Tencent Holdings Limited).

Note: If you need specific information that is not currently within the scope of the report, we will provide it to you as a part of the customization.

About Us

IMARC Group is a leading market research company that offers management strategy and market research worldwide. We partner with clients in all sectors and regions to identify their highest-value opportunities, address their most critical challenges, and transform their businesses.

IMARCs information products include major market, scientific, economic and technological developments for business leaders in pharmaceutical, industrial, and high technology organizations. Market forecasts and industry analysis for biotechnology, advanced materials, pharmaceuticals, food and beverage, travel and tourism, nanotechnology and novel processing methods are at the top of the companys expertise.

Our offerings include comprehensive market intelligence in the form of research reports, production cost reports, feasibility studies, and consulting services. Our team, which includes experienced researchers and analysts from various industries, is dedicated to providing high-quality data and insights to our clientele, ranging from small and medium businesses to Fortune 1000 corporations.

Contact US

IMARC Group

134 N 4th St. Brooklyn, NY 11249, USA

Email: [email protected]

Tel No:(D) +91 120 433 0800

United States: +1-631-791-1145