The global printed tissue paper market size is anticipated to witness substantial growth during the forecast period. Printed tissue paper is a material used for different purposes, such as packaging, hygiene, wrapping gifts, and others. Printed tissue papers are a cost-effective way to promote a product using different design options. These tissue papers can be modified in different sizes, colors, and shapes to represent the logo or trademark of the company. The increasing demand for these tissue papers from the hospitality industry drives the market expansion.

Fortune Business Insights™ mentioned this in a report titled, “Printed Tissue Paper Market, 2024-2032.”

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Segments

Based on type, the market is classified into toilet paper, facial tissue, and others.

On the basis of application, the market is segmented into household and commercial.

By sales channel, the market is bifurcated into online and offline.

Geographically, the market is studied across North America, Europe, Asia Pacific, South America, and the Middle East & Africa.

List of Key Players Present in the Report:

• Asia Pulp & Paper (Indonesia)
• Georgia – Pacific (U.S.)
• Procter & Gamble (U.S.)
• CMPC (Chile)
• Cascades (Canada)
• Kimberly Clark (U.S.)
• Lotus Tissue Papers Products (India)
• Beeta Machines Private Limited (India)
• Swan Tissue Products Australia Pty Ltd. (Australia)
• Wepa (Germany)

Report Coverage-

The report offers:

• Major growth drivers, restraining factors, opportunities, and potential challenges for the market.
• Comprehensive insights into regional developments.
• List of major industry players.
• Key strategies adopted by the market players.
• The latest industry developments include product launches, partnerships, mergers, and acquisitions.

Drivers & Restraints

Growing Awareness Related to Hygiene and Health Propel Market Expansion

The increasing consumer spending on personal hygiene products, including printed tissue paper, due to the rising awareness related to health and hygiene drives the printed tissue paper market growth. The market growth is driven by the rising consumer preference for eco-friendly hygiene products and increasing product sales. The increasing demand for these papers from many companies, as they are used to promote their products, propels market expansion.

However, the increasing awareness related to environmental sustainability and deforestation is restraining the market expansion.  

Regional Insights

Growing Consumption of Tissue Paper to Propel Market Growth in North America

North America holds the largest printed tissue paper market share. The growth is attributed to the increasing consumption of this tissue paper across industrial, commercial, and residential applications in the region.

Asia Pacific is anticipated to witness significant growth during the projected period. The growth is attributed to the rising awareness of consumers related to personal hygiene, along with the rising living standards and population expansion, especially in India and China. Additionally, the growing offerings from several regional brands, such as Jukebox Print and No Issue, drive market expansion.  

Competitive Landscape

Growing Key Players Focus on New Product Launches to Drive Market Expansion

The printed tissue paper market consists of key players, such as Beeta Machines Private Limited and others. The growing focus of these key players on new product launches to maintain a competitive edge to boost market expansion globally.

Key Industry Development

May 2021 – Overnight Prints, Inc., a U.S.-based online print company, revealed its plans to expand its print marketing materials line along with the custom-printed tissue papers.

November 2019 – A Chinese paper mill company, IT Tech Packaging, launched PM9, the company’s tissue paper production line. The new paper production line is followed by successful trial production, disposed of wastewater discharge permits, and acceptance of construction completion from the environmental authorities of China. 

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