Medical Aesthetic Solutions have emerged as a versatile solution for enhancing the cosmetic appearance of an individual.

The global medical aesthetics market size is estimated to grow from USD 38 billion in 2024 to USD 102 billion by 2035, representing a CAGR of 9.5% during the forecast period till 2035.

Over time, the growing desire for prolonged youthfulness, social media influence, technological advancements, and the hype fueled by certain beauticians and medical practitioners has contributed to the surge in the demand for medical aesthetic solutions. Medical aesthetics is an emerging field of modern medicine, which primarily focuses on enhancing the appearance of an individual using various medical procedures. The widespread applications of medical aesthetic treatments, particularly in the pursuit of slowing down the aging process has led to the popularity of such procedures. In fact, according to a study conducted by the International Society of Aesthetic Plastic Surgery (ISAPS), over 12 million invasive aesthetic procedures and 17 million non-invasive aesthetic procedures have been performed in 2021, worldwide.

 It is worth highlighting that nearly 90% of the industry clientele are women, however, it is interesting to note that these aesthetic procedures are also gaining popularity among men. Another study revealed that the ratio of male to female customers is anticipated to be around 35% to 65%, by 2040.  The extensive attention received by these procedures has influenced the practices of cosmetic dermatologists, general medical practitioners, plastic surgeons, and dental practitioners.  As a result, several medical aesthetic companies are offering medical aesthetic products and devices to perform these procedures with better results and minimal downtime.

Concept of Medical Aesthetics

Medical aesthetics are employed for the improvement of the outer appearance of an individual by treating skin abnormalities, such as scars, laxity, wrinkles, moles, pigmentation, and liver spots (age spots). These medical procedures can overcome skin abnormalities by boosting collagen, reducing fine lines and wrinkles, lifting flabby skin, skin rejuvenation and can even treat signs of aging.

Types of Medical Aesthetics Procedures

1.      Non Invasive Procedures: The procedures and treatments that do not involve the utilization of instruments / techniques that puncture the skin and enter into internal organs / body cavities are commonly referred to as non invasive procedures. This can be attributed to the fact that these treatments do not involve full-fledged operation. resulting in less pain, minimal discomfort, involves fewer risks and requires short hospital stays while providing long-lasting results. Therefore, medical aesthetic companies are primarily focused on finding ways to make their products and devices easier to operate and less invasive.

2.      Invasive Procedures: The procedures and treatments that involve the utilization of instruments / techniques that puncture the skin and enter into internal organs / body cavities, usually to form an incision are referred to as invasive procedures. Some commonly performed invasive procedures include liposuction, breast implants, gluteal implants, eyelid surgery, ear surgery and face lifts. Breast implants are the most commonly performed surgical procedures worldwide. Medical aesthetics companies are consistently innovating their product portfolios to provide natural looking results to people seeking breast augementation procedures.

Concluding Remarks

It is evident that medical aesthetics have revolutionized the field of skincare and dermatology by offering a number of advanced products, devices, and treatment options including aesthetic fillers, breast implants and innovative laser hair removal and body contouring devices. In spite of all the advantages, there are certain challenges which are important to overcome in order to drive substantial growth within the industry. Increased awareness among people and a higher number of licensed medical professionals can help in driving the future of this market. Currently, North America leads in terms of adoption of medical aesthetic procedures.

However, increased awareness, campaigns and medical tourism can propel the medical aesthetics industry growth in developing regions, including Asia-Pacific, Latin America and Middle East. Although the medical aesthetics sector appears to have a promising future, the success will be primarily determined by the efforts of medical aesthetics companies to capitalize on the growth trends and meet consumer expectations. Considering the aforementioned factors, we are led to believe that the medical aesthetics market is likely to witness rapid growth over the forecast period.

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