The car air freshener market size was valued at USD 2.28 billion in 2023 and is expected to be worth USD 2.34 billion in 2024. The market is projected to reach USD 3.21 billion by 2032, recording a CAGR of 4.00% during the forecast period.

Car air fresheners encompass a range of accessories crafted to offer a pleasant and hygienic scent to vehicles. The products come in diverse shapes, sizes, and fragrances to cater to varying consumer preferences. Presently, consumers are increasingly gravitating toward items that resonate with their lifestyle and individuality. These air fresheners provide a means for consumers to personalize their vehicles to align with their tastes.

The lockdowns and travel restrictions during the COVID-19 pandemic reduced travel, negatively impacting the demand for car accessories, including air fresheners. However, the increased focus on hygiene and cleanliness boosted the importance of maintaining fresh vehicle interiors, leading to a rise in the demand for air fresheners.

Fortune Business Insights™ displays this information in a report titled, "Car Air Freshener Market, 2024-2032".

Read More:  https://www.fortunebusinessinsights.com/car-air-fresheners-market-104476 

Top Company in the Car Freshener Market

• Airpro Car (U.S.)
• Car-Freshner Corporation (U.S.)
• Chemical Guys (U.S.)
• Church & Dwight Co., Inc. (U.S.)
• American Covers (U.S.)
• Eikosha Co., Ltd. (Japan)
• Newell Brands (U.S.)
• Godrej Group (India) 
• Unilever (U.K.)
• AirQ (Taiwan)
• JRV Industries LLP (India)
• Custom Air Fresheners (U.K.)
• Pongo (U.K.)
• My Air Freshener, Inc. (U.S.)
• IKEDA (U.S.)

Segmentation:

Demand for Air Vent/Clips Fresheners to Increase Due to Their Compact Design

Based on type, the market is subdivided into hanging air fresheners, air vent/clips fresheners, air freshener sprays/aerosols, and others. The air vent/clips fresheners segment is anticipated to dominate the market during the forecast period of 2024-32. These fresheners boast sleek and compact designs that seamlessly integrate with contemporary car interiors, catering to consumers’ preferred aesthetics.

Adoption of Solid Air Freshener to Rise Due to its Flexibility and Simple Design

Based on form, the market is divided into foam, gel, solid, and others. The solid segment is expected to lead the car air freshener market share throughout the forecast period. Solid air fresheners typically feature uncomplicated designs suitable for placement in different areas of vehicles, including under seats, in cup holders, or on vents.

Retail Stores to Lead Market Growth Due to Their Easily Accessible Feature

Based on sales channel, the market is classified into retail stores and online channels. The retail stores segment is anticipated to account for the largest share of the market throughout the analysis period. Offline retailer channels are conveniently located and typically offer a diverse selection of readily available car air freshener products.

Based on geography, the global market is categorized into North America, Europe, Asia Pacific, South America, and the Middle East & Africa.

Report Coverage:

The report has conducted a detailed study of the market and highlighted several critical areas, such as prominent companies, product types, sales channels, and end-user areas. It has also focused on the latest market trends and the key industry developments. Apart from the aforementioned factors, the report has given information on many other factors that have helped the market grow.

Drivers and Restraints:

Increasing Sales of Vehicles to Drive Market Growth

The growth in car sales has led to an increase in the demand for car-related products, including air fresheners. This expanding market presents manufacturers and retailers with new opportunities to reach a broader customer base. As the number of vehicle owners rises with increasing vehicle sales, the sales of car air fresheners will also grow. Many car owners seek to personalize their vehicles to align with their preferences, making air fresheners a popular choice for enhancing the interior ambiance of a car cost-effectively.

However, consumers with scent allergies are shifting toward scent-free alternatives due to health concerns. This trend is driving the demand for fragrance-free products, potentially reducing the popularity of fragranced air fresheners and impeding the car air freshener market growth.

Regional Insights:

North America to Dominate Market Due to Region’s Increased Number of Car Owners

North America is projected to dominate the market during the forecast period. The increasing number of car owners in the U.S., Canada, and Mexico has led to a surge in the demand for car-related accessories, including air fresheners.

Europe is poised to emerge as the second-fastest growing market globally. The European populace demonstrates heightened awareness regarding indoor air quality, particularly within confined automotive environments. Therefore, air fresheners are being increasingly viewed as a viable solution to enhance the air quality inside vehicles.

Competitive Landscape:

Companies to Focus On Providing Customized Car Air Fresheners to Expand Market Growth

Some of the key players operating in this market are focusing on offering a wide range of scents and designs to cater to individual tastes, thus expanding their customer base. They are also entering partnership, collaboration, and acquisition deals with other organizations to enhance their existing product range.

Notable Industry Development:

September 2020: Jo Malone London, a prestigious brand of personal care and home fragrance products, unveiled its inaugural automotive car air freshener. This innovative offering is available in three of the brand’s iconic scent profiles: ‘Wood Sage & Sea Salt, Lime Basil & Mandarin, and Peony & Blush Suede.’