The global probiotics market was valued at USD 48.88 billion in 2019 and is projected to grow to USD 94.48 billion by 2027, reflecting a compound annual growth rate (CAGR) of 7.9% during the forecast period. In 2019, North America dominated the market, holding a 16.98% share of the global revenue. The U.S. probiotics market is anticipated to expand significantly, with estimates suggesting it will reach USD 17.99 billion by 2032, driven by rising demand for immunity-boosting and probiotic-enriched foods due to their health advantages.

Increasing consumer awareness about preventive healthcare, coupled with a growing preference for natural and safe wellness products, is expected to propel market growth. Furthermore, efforts by professional organizations to educate consumers and encourage probiotic consumption will contribute to this expansion. For instance, the Nutrition Society of Malaysia (NSM) has introduced the Probiotics Education Program (PEP) to raise awareness about the health benefits of probiotics.

Information Source: https://www.fortunebusinessinsights.com/industry-reports/probiotics-market-100083 

What Does the Report Cover?

The report offers a detailed assessment of major growth drivers, restraints, opportunities, and challenges shaping the market during the forecast period. It also includes an extensive analysis of regional trends impacting market expansion. Our research team, utilizing industry expertise and multiple analytical approaches, has compiled this data. Additionally, the report evaluates the competitive landscape, highlighting key strategies such as product launches, partnerships, mergers, acquisitions, and collaborations adopted by companies to strengthen their market presence between 2020 and 2027.

Key Growth Drivers

Increasing Preference for Immunity-Boosting Foods Fuels Market Expansion

The rising incidence of lifestyle-related disorders, such as obesity and diabetes, is driving demand for healthier food options. The World Health Organization (WHO) reports that global obesity rates have nearly tripled since 1975. This growing health concern has spurred the demand for immunity-supporting products like probiotics. Furthermore, technological advancements are helping manufacturers educate consumers about the benefits of probiotics, contributing to market growth. These factors are expected to significantly boost the global probiotics market in the coming years.

Market SegmentationSupermarkets/Hypermarkets Held 61.33% Market Share in 2019

In 2019, supermarkets and hypermarkets dominated the market, accounting for 61.33% of total sales. This segment's growth is driven by the wide availability of probiotic products, convenience, and promotional benefits such as discounts and cashback offers.

Regional Analysis

Asia-Pacific to Dominate Market Growth with Rising Demand for Fermented Beverages

The Asia-Pacific region is anticipated to lead the global probiotics market, supported by increasing consumption of fermented foods and beverages, which promote gut health and balanced nutrition.

Meanwhile, North America, valued at USD 8.30 billion in 2019, is expected to experience strong growth over the forecast period. This expansion is driven by the growing prevalence of lifestyle diseases and the presence of key manufacturers investing in innovative probiotic solutions between 2020 and 2027.

Competitive Landscape

Major Players Focus on Innovation to Enhance Market Position

The global probiotics market features several prominent companies actively working to strengthen their foothold through new product development. Leading firms are adopting strategies such as collaborations, mergers, acquisitions, and partnerships to expand distribution networks and accelerate market growth.

• Danone S.A. (Paris, France)
• Lallemand Inc. (Canada)
• Yakult Honsha (Japan)
• Nestlé S.A. (Vevey, Swizerland)
• DuPont (Danisco A/S) (Delaware, United States)
• Hansen (Horsholm, Denmark)
• Kerry Inc. (Tralee, Ireland)
• Post Holdings, Inc. (Missouri)
• Pepsico, Inc. (New York, United States)
• Evolve Biosystems, Inc. (Davis, California)

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Industry Developments

June 2020 – Pendulum Therapeutics introduced Pendulum Glucose Control, a groundbreaking medical probiotic clinically proven to help lower blood sugar spikes and reduce A1C levels—a first in the probiotics market.