Market Overview 2025-2033

The Europe craft beer market size reached USD 40.2 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 71.2 Billion by 2033, exhibiting a growth rate (CAGR) of 6.24% during 2025-2033. The rising consumer demand for diverse and flavorful beer experiences, emerging beer tourism, and the growing prominence of local and regional products among the masses, along with increasing support for small, independent businesses, represent some of the key factors driving the market.

Key Market Highlights:

✔️ Strong Market Expansion Driven by Evolving Consumer Preferences & Urban Craft Breweries

✔️ Increasing Demand for Low-Alcohol, Organic, and Specialty Craft Beers 

✔️ Rising Adoption of Sustainable Brewing Practices & Eco-Friendly Packaging

Request for a sample copy of this report: https://www.imarcgroup.com/europe-craft-beer-market/requestsample

Europe Craft Beer Market Trends and Drivers:

The European craft beer market is experiencing notable expansion in 2025, driven by shifting consumer preferences and the growing appeal of independent breweries in metropolitan areas. Beer enthusiasts are increasingly gravitating toward distinctive, high-quality, and locally crafted brews that showcase unique flavors and artisanal brewing methods. As a result, microbreweries and brewpubs are flourishing, particularly in craft beer hotspots such as Berlin, London, and Amsterdam, where the culture is deeply ingrained in urban lifestyles. Market insights reveal a shift in consumption patterns, with traditional lagers making way for specialty options like IPAs, stouts, sours, and barrel-aged selections, catering to both casual drinkers and seasoned aficionados.

Furthermore, the rise of digital platforms and online commerce is revolutionizing distribution channels, enabling craft breweries to connect directly with customers through e-commerce sites and beer subscription services. Social media and beer-rating applications are playing an instrumental role in influencing purchasing decisions, allowing breweries to engage audiences and showcase new brews or limited-edition releases. As the appetite for handcrafted and experimental beer varieties continues to expand, the European craft beer industry is expected to undergo further diversification, fostering a dynamic and competitive market landscape.

A rising focus on wellness and mindful drinking is reshaping the European craft beer industry, leading to heightened demand for low-alcohol, organic, and specialized brews. Health-conscious consumers are seeking options with reduced alcohol content (low-ABV) or alcohol-free alternatives that retain bold flavors while eliminating the intoxicating effects of traditional beer. The growing popularity of functional beverages has also contributed to the emergence of craft beers infused with superfoods, probiotics, and botanical ingredients, catering to individuals prioritizing both taste and well-being.

Reports indicate that brewers are increasingly favoring organic and ethically sourced ingredients, incorporating locally cultivated hops, heritage grains, and natural fermentation processes to align with eco-aware consumer preferences. Additionally, gluten-free and keto-friendly craft beer offerings are gaining traction, providing options for those with dietary sensitivities. Transparency in labeling and ingredient disclosure has become a key priority, fostering trust among consumers seeking clean-label products. In response, breweries are actively innovating to strike a balance between wellness-driven preferences and exceptional flavor profiles, ensuring their continued relevance in an evolving beverage market.

Environmental responsibility has emerged as a central theme in the European craft beer sector, prompting breweries to implement sustainable brewing techniques that align with regulatory mandates and consumer expectations. Climate-conscious drinkers are showing a strong preference for brands that emphasize eco-friendly initiatives, leading to a surge in breweries adopting renewable energy sources, water conservation strategies, and waste reduction programs. Industry reports suggest that many craft beer producers are transitioning to solar-powered brewing systems, recycling wastewater in production processes, and sourcing raw materials from sustainable farms to minimize their ecological footprint.

Additionally, innovative packaging solutions such as compostable beer cans, reusable glass bottles, and recyclable kegs are gaining popularity as breweries aim to cut down on plastic consumption. European governments are reinforcing sustainability efforts by introducing stricter environmental policies and offering incentives for craft brewers who adopt greener operations. The shift toward locally sourced ingredients and carbon-neutral brewing practices is poised to redefine the industry, with brands that prioritize sustainability securing a competitive advantage. By 2025, sustainable brewing will no longer be a mere differentiator but a crucial factor in ensuring long-term success within the European craft beer market.

Europe Craft Beer Industry Segmentation:

The report segments the market based on product type, distribution channel, and region:

Study Period:

Base Year: 2024

Historical Year: 2019-2024

Forecast Year: 2025-2033

Product Type Insights:

• Ales
• Lagers
• Others

Age Group Insights:

• 21-35 Years Old
• 40-54 Years Old
• 55 Years and Above

Distribution Channel Insights:

• On-Trade
• Off-Trade

Countries Analysis:

• Germany
• France
• United Kingdom
• Italy
• Spain
• Others

Competitive Landscape:

The report offers an in-depth examination of the competitive landscape. It includes a thorough competitive analysis encompassing market structure, key player positioning, leading strategies for success, a competitive dashboard, and a company evaluation quadrant.

Contact Us: 

IMARC Group

134 N 4th St. Brooklyn, NY 11249, USA

Email: [email protected]

Tel No:(D) +91 120 433 0800

United States: +1-631-791-1145