Every brand knows that online reviews can significantly impact their business growth. Before purchasing anything from your business, customers read online reviews to get an insight into the products or services you offer. The positive reviews can help you fetch more potential customers while the negative reviews will deter the customers from your business. That’s why you need to learn more about Google review marketing so you can use them to your advantage. 

Google reviews are an integral part of your brand reputation, local ranking of your business, and growth as well. You need to embed Google reviews on websites to get the attention of your customers so that they can be attracted to your business. Building an influential Google review marketing strategy can significantly influence the success of your business. Keep reading for the Google review tips if you want to enhance your rank, reputation, and business. 

Why Google Reviews Matter For Business?

On Google Search and Maps, Google reviews for your business are essential because they can improve your click-through rate (CTR) and the visibility of the business. An increased CTR means leading to more results as more people can see and click your listing in search results. Google ratings and reviews act as social proof for your business and they display to the potential customers that your business is trustworthy because people have had positive experiences with your business. 

When deciding local SEO rankings, Google reviews play a crucial role for businesses that search engine considers. It simply means, that more positive Google reviews mean an improved position in local rankings. Google reviews can bring more customers and also grow your business 

Steps To Leverage Google Reviews For Your Business

To get feedback from customers about your business, Google reviews are a great way because they are a powerful marketing tool. Here are some tips to improve your business by leveraging Google reviews. 

1. Display Google Reviews On Your Website

Once you have gathered the Google reviews on your Google My Business page then with the help of the display Google reviews widget you can showcase them on the website. This provides insight to potential customers. Also, it gives an easy way to see what other customers think of your business before they decide to buy a product or service. This will signal to search engines that your website features relevant user-generated content and it will positively impact your SEO rankings. 

2. Regularly Update Reviews

Customers will witness that you have reviews but they also want to see that you’re regularly collecting them. For example, do you want to buy something from a business that hasn’t gotten a single review in the past year or from a business that gets regular reviews? Reach out to your recent customers if you haven’t got any customer reviews in a few months and ask them to provide feedback to your business. You can encourage the customers by offering them discounts or some incentives on their next purchase. 

3. Display Reviews That Generate Emotions 

There are many types of reviews for a product like two-line reviews, one-word reviews, etc. but they didn’t work well as expected. Instead, the product that has some funny or word reviews will make an impression on customers. Similarly, in the marketing strategy, the same principle works when you are selecting which review to display. Display those Google reviews on your website that evoke emotional responses from your target audience. You have to look for weird or funny reviews if you are targeting millennials. 

4. Respond To Reviews Whether They Are Positive Or Negative 

In achieving business success, engagement with the customers is an important factor. Whether the reviews are positive or negative, you need to respond to all the customers ' Google reviews. Thank all the customers and show gratitude for their positive reviews while trying to solve the issues that are mentioned in the negative reviews. By responding to the Google reviews of customers it will reflect that your business values their feedback and you are dedicated to giving the best possible experience. 

5. Utilize Positive Reviews To Decrease Abandoned Carts

With your business, if customers have had positive experiences then they will be more likely to complete the purchase. You can increase the customer’s confidence by adding product reviews or testimonials to your checkout process. Make sure the reviews you are adding to the checkout flows and product pages highlight the features that are important and relatable to your customers. A detailed positive review can help you to reduce the number of abandoned carts. 

Conclusion

By developing a Google review marketing strategy you can build credibility and trust with your potential customers. Google reviews will show potential customers that your business is reputable and trustworthy. These reviews will highlight your customer service commitment and your business's best assets. You can also turn a bad situation into a good one by responding to negative reviews or by solving the issues. Why wait, just leverage the power of Google customer reviews and drive your business towards continued success and growth.