The hair wig market has undergone a significant transformation in recent years, driven by changing consumer attitudes towards beauty, advancements in technology, and a growing awareness of diverse beauty standards. Wigs, once associated primarily with medical conditions or theatrical use, have now become a mainstream accessory for fashion, self-expression, and even daily wear.

The global hair wig market size was USD 1.94 billion in 2020 and is projected to grow from USD 2.28 billion in 2021 to USD 3.0 billion in 2028 at a CAGR of 4.0% in the 2023-2028 period. This information is presented by Fortune Business Insights, in its report titled, “Hair Wig Market, 2023-2028.”

Information Source:

https://www.fortunebusinessinsights.com/hair-wig-market-106241 

List of Key Players Profiled in the Hair Wig Market Report:                                                                       

• Shake-n-Go Fashion, Inc. (New York, U.S.)
• Henan Rebecca Hair Products Co., Ltd. (Xuchang, China)
• HairUWear(Kansas, U.S.)
• Paula Young(Massachusetts, U.S.)
• Lord hair(Qingdao, China)
• Anhui Jinruixiang Hair Product CO.,LTD (Anhui, China)
• Evergreen Products Grouped Limited (Hong Kong)
• Donna Bella Hair (Utah, U.S.)
• Ruimei Hair Products co., Ltd (Xuchang, China)
• Aderans Co., Ltd. (Shinjuku, Japan)

Market Segmentation:

By product type, the market is bifurcated into human hair and synthetic hair.

• Based on type, the human hair segment held a market share of 66.28% in 2020. This is attributable to the product's ability to appear and feel incredibly natural.

By end-user, it is divided into men and women. By distribution channel, it is segmented into offline and online. Finally, based on region, the market is categorized into North America, Europe, Asia Pacific, South America, and the Middle East & Africa.

Report Coverage-

This research report focuses on a comprehensive evaluation of the hair wig industry, considering its various contributions, opportunities, and growth trends. The report provides detailed profiles of key players within the market, assessing their capabilities in each segment. Additionally, it aims to enhance our clients' comprehension of competitive landscapes by exploring aspects such as collaborations, acquisitions, novel product launches, joint ventures, and partnerships. Through this analysis, we aim to equip our clientele with valuable insights into the dynamic and evolving dynamics of the hair wig industry.

Driving Factor

Usage of Wig in Mannequin and Modeling Industry to Fuel Demand

The increasing trend of using mannequins in fashion outlets is expected to drive the hair wig market growth. For instance, the data issued by Business Insider in June 2019, mentioned that Nike’s new mannequin has increased the search for plus size and Nike by 387%, and clicks on the mannequin's tights were amplified by 200% on British fashion retailer Love the Sales. Furthermore, the rising demand for synthetic hair in the modeling industry, by models to get their desired look is uplifting the demand of these wigs.

Regional Insights

North America to Lead Stoked by Rising Expenditure on Wigs in Region

North America is projected to stay at the vanguard position and holds the highest hair wig market shares during the forecast period. This is attributable to the rising spending by consumers on festive events such as Halloween is accelerating the product’s demand in the region. For instance, as per the data issued by the National Retail Federation, in 2019, Halloween spending in the U.S. had reached USD 8.8 billion. The regional market stood at USD 0.74 billion in 2020.

Europe is anticipated to hold a substantial market share owing to the growing geriatric population in the region. As per the data released by the Europea. Eu, in 2020, stated that more than one-fifth of the European population is assessed to be aged 65 years and over, and are suffering from hair problems. This is expected to positively impact the market.

Competitive Landscape

Key Players to Focus on Launches & Collaborations to Strengthen their Market Prospectus

The global market holds a large number of noticeable companies that are incessantly trying to innovate exclusive devices to satisfy the demand from patients across the world. To do so, they are teaming up with domestic or international and renowned firms, presenting novel solutions, doing partnerships and collaborations to reinforce their portfolio in the market.

Below are two industry developments:

• June 2021: Waeve announced the launch of its set of six different wig styles 4 times a year.

• October 2020 – BELLAMI made a partnership with Kristen Hancher for the launch of bold, colorful wigs.