Reviews

The goods in the top are usually all reviewed. If you see the goods in the top without feedback, it is either data for 1 day (some manipulation or error), or the category is unpopular and not profitable. American users believe reviews and usually make their choice based on them. No reviews - no sales. At the initial stage it is necessary to heat up the sales of a dozen reviews, to do this you have to do redemptions, giveaways (ie, increase reviews artificially, but as smoothly and accurately as possible).

It's important to note that reviews are important throughout the life of the product on Amazon, but they are especially needed at the beginning.

The average number of reviews gives us an indication of how many reviews we need to get to the top of the search engine with our product and sell as well as competitors. It gives us information about the budget we need to buy them monthly (you can get feedback organically, but it's a long way to go).

In this example, we can see that the average number of reviews per page is 700. It's a competitive product, and it's a pretty high rate at the start of the business. Let's take a look not at the average, but in detail for each of the products:

The number of reviews for each of the products included in the TOP search results from our example is very different.

As you can see, some competitors are out of the picture by the number of reviews and there are enough products in the TOP with fewer reviews for the average. You see? This indicates that at the initial stage we can take the position of one of the weakest players in the market.

It's important to remember that this number of reviews is constantly increasing and when you bring the goods into the Amazon warehouse, there will definitely be more.

Conclusion - the lower the average number of reviews on request, the better for you.