The global golf apparel market size stood at USD 8.70 billion in 2023. The market is touted to rise from USD 9.07 billion in 2024 to USD 13.28 billion by 2032, exhibiting a CAGR of 4.87% over the analysis period.

An escalation in the number of golf events and tournaments across the globe is touted to propel the demand for golf apparel. The mounting popularity of golf among women is an additional factor impelling industry expansion.

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List of Key Players Mentioned in the Report:

• Adidas AG (Germany)
• Nike, Inc. (U.S.)
• Antigua Apparel (U.S.)
• TaylorMade Golf Co. (U.S.)
• LINKSOUL (U.S.)
• Callaway Golf Company (U.S.)
• Puma S.E. (Germany)
• Under Armour Inc. (U.S.)
• Columbia Sportswear Company (U.S.)
• Lululemon Athletica, Inc. (Canada)
• Thunderwear (U.S.)
• OASIS SHIRTS (U.S.)

Segmentation:

T-shirts & Polo Shirts Segment Recorded Key Share Owing to Growing Popularity of the Product with Breathability and Other Properties

Based on type, the market is divided into footwear, trousers, skirts, T-shirts & polo shirts, winter wear, hoodies, vests, shorts, and others. The T-shirts & polo shirts segment held a leading market share in 2023. The dominance is driven by the escalating popularity of T-shirts with breathability, UV protection, and moisture-wicking properties.   

Synthetic Materials Segment Held Key Share Propelled by Anti-Microbial Properties of these Materials

On the basis of material, the market is subdivided into cashmere, merino wool, synthetic materials, cotton, and others. In 2023, the synthetic materials segment bagged a dominant position in the global market. The segment growth is propelled by the anti-microbial properties exhibited by various synthetic materials and the flexibility offered by them to golf players.  

Mass/Economy Segment Accounted for the Largest Share Owing to Increasing Middle Class Population

On the basis of category, the market is segregated into premium, luxury, and mass/economy. The mass/economy segment held a prominent share in the global market impelled by the surging middle-class population and the escalating demand for golf apparel among budget-conscious consumers.  

Men Segment Registers Major Share Due to Rising Launch of New Products by Market Players

On the basis of end-user, the market is categorized into women, men, unisex, and children/junior. The men segment holds the largest share in the global market owing to the launch of new products by industry players for diversifying their product portfolios.  

Specialty Stores/Branded Stores/Sports Stores Segment Captured a Prominent Share Impelled by Rising Launch of New Stores

By distribution channel, the market is fragmented into online/e-commerce, specialty stores/branded stores/sports stores, hypermarkets/big-box, and others. The specialty stores/branded stores/sports stores segment recorded a dominating share of the global market in 2023. This is due to the growing launch of new stores and the business expansion initiatives of numerous international players.  

Based on geography, the market for golf apparel has been studied across North America, Europe, Asia Pacific, South America, and the Middle East & Africa.

Report Coverage:

The report gives an account of the latest trends in the market. It further provides an analysis of the market dynamics based on various segments. The market has been analyzed on the basis of type, material, category, end-user, distribution channel, and geography. The key factors propelling industry growth have also been furnished in the report.  

Drivers and Restraints:

Market Value to Expand with Growing Popularity of Golf Tourism

The growing popularity of golf destinations across Spain, Ireland, Scotland, and the U.S. and an increase in golf tourism are driving the product demand. Additional factors favoring golf apparel market growth are the rising launch of new initiatives centered on golf tourism by the governments of several countries.

The high initial investments associated with golf may, however, hamper product adoption.

Regional Insights:

North America Registered Dominant Share Due to Escalating Awareness of Golf

North America market size stood at USD 4.82 billion in 2023 and held a dominating market share. This is driven by the soaring number of golf participants and rising awareness of golf in Canada and the U.S.

Asia Pacific’s golf apparel market share is poised to grow at a considerable rate over the analysis period impelled by the escalating popularity of golf tournaments. The increasing disposable income has led to a rise in expenditure on leisure activities.

Competitive Landscape:

Market Players Adopt Collaborations as a Major Strategy to Consolidate Market Position

Industry players are adopting several strategies to strengthen their positions in the global market. One of these major steps is partnership agreements. Mizuno Golf Apparel and Liv Golf Apparel are some of the key players in the market.

Key Industry Development:

January 2024 – Malbon Golf and Adidas launched the Crosby collection. The capsule features footwear and apparel for men and women. The products have been launched inspired by Bing Crosby’s Clambake event and the surrounding fashion.

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