Apple cider vinegar, produced through the fermentation of apple juice, finds applications across various industries, including nutraceuticals, cosmetics, and food service. In addition to its common use in baking, it serves as an effective preservative, extending the shelf life of foods like pickles. The primary driver of growing demand for apple cider vinegar is the food and beverage industry. Moreover, its health benefits—such as supporting the immune system, enhancing metabolism, and aiding weight loss—are contributing to market expansion.

The global apple cider vinegar market is projected to reach USD 1,009.40 million by 2032, fueled by increasing awareness of its health benefits, according to the Fortune Business Insights™ report titled “Apple Cider Vinegar Market, 2024-2032.” Valued at USD 619.43 million in 2023, the market is expected to grow at a compound annual growth rate (CAGR) of 5.7% from 2024 to 2032.

Apple cider vinegar is recognized for its antimicrobial properties, which may help improve glucose and insulin levels, aid in weight reduction, and decrease calorie intake. The rising awareness of these health benefits is driving market growth. The product is increasingly available in convenient formats such as vegetarian capsules, gummies, and powders, which are gaining popularity worldwide. For instance, Vermont Village offers ready-to-drink apple cider vinegar shots in single-serving packets, enhancing consumer convenience and driving market expansion.

Leading manufacturers are also capitalizing on this trend by providing products with specific labeling claims, including non-GMO, gluten-free, organic, and vegan. Nature's Truth, for example, offers vegan apple cider vinegar capsules featuring plant-based herbal ingredients. These capsules are marketed as vegan-friendly, gluten-free, non-GMO, and free from artificial flavors or sweeteners, further propelling market growth.

Information Source: https://www.fortunebusinessinsights.com/apple-cider-vinegar-market-105136 

The Presence of Key Players to Raise Demand in North America

During the forecast period, North America is expected to dominate the apple cider vinegar (ACV) market. The presence of numerous producers in the United States significantly drives this growth, as these companies consistently introduce new ACV products, thereby enhancing product acceptance. For example, Garden of Life launched a new line of apple cider vinegar gummies called Mykind in February 2021. The North American market was valued at USD 277.92 million in 2020.

The Asia Pacific region is also projected to capture a substantial market share, fueled by the emergence of new competitors and innovative products. A notable example is Goli Nutrition, which recently introduced ACV-containing gummies to the Indian market, contributing to the region's growth.

Providing Unique Products to Help Companies Develop Their Brands

Leading companies in the apple cider vinegar industry are actively pursuing innovation by launching new products and experimenting with various flavors and ingredients to enhance taste and broaden their consumer base. This approach helps solidify their brand presence in the market. For instance, Lost Coast Food Co. introduced three varieties of sparkling cider vinegar juice in May 2019, which primarily consist of fruit juice with a small amount of ACV added.

Lead by Liquid Segment with Strong Application Support

The apple cider vinegar market is segmented by distribution channel, type, form, and region.

• Type: The market is divided into filtered and unfiltered apple cider vinegar.
• Form: Available in both liquid and tablet forms, with liquids being more widely used and expected to dominate the market.
• Distribution Channels: The market is categorized into hypermarkets and supermarkets, traditional food stores, online channels, and others.
• Regions: The market is segmented into five regions: North America, Europe, Asia Pacific, South America, and the Middle East & Africa.

Molson Coors, a beverage company, buys Aspall Cyder Limited

In January 2018, the American beverage company Molson Coors Beverage acquired Aspall Cyder Limited to bolster its cider portfolio. This acquisition is aimed at enhancing Molson Coors' presence in the UK's rapidly growing premium cider market. By leveraging its expertise in marketing, logistics, and distribution, Molson Coors intends to support and expand its operations across the UK using Aspall's well-regarded portfolio.

Expanding Understanding of ACV's Health Advantages to Encourage Growth

The global food and beverage industry is experiencing a rising demand for wholesome and nutritious products, largely driven by increased awareness of exercise and healthy living. This trend is expected to significantly boost the apple cider vinegar (ACV) market. ACV is widely recognized for its health benefits, including its ability to regulate blood pressure and blood sugar levels, as well as reduce harmful cholesterol. According to the Canadian Digestive Health Foundation, ACV offers nutritional benefits comparable to those of an entire apple, albeit without the fiber content. These health advantages are projected to further drive the demand for ACV.

Industry Development:

In June 2019: Swander Pace Capital announced the acquisition of Bragg Live Food Products, Inc., a prominent player in the U.S. food and beverage sector. This acquisition has enabled Bragg to strengthen its brand presence in the international market.

List of Key Players Profiled in the Apple Cider Vinegar Market Report:

• Barnes Naturals Pty Ltd (Maryborough, Australia)
• Carl Kuhne KG (Hamburg, Germany)
• Molson Coors Beverage Company (Chicago, U.S.)
• Global Export Marketing Co. Ltd (American Garden) (New York, U.S.)
• Swander Pace Capital (Bragg) (San Francisco, U.S.)
• Manzana Products Co. Inc. (Sebastopool, U.S.)
• NOW Health Group Inc. (Bloomingdale, U.S.)
• Mizkan America, Inc. (Mount Prospect, U.S.)
• Stonewall Kitchen (York, U.S.)
• Lost Coast Food Co. Ltd. (London, UK)

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