IMARC Group’s report titled “Immunity Boosting Products Market Report by Type (Supplements, Beverages, Food, and Others), Distribution Channel (Convenience Stores, Medical Stores, Supermarkets and Hypermarkets, Online Stores, and Others), and Region 2024-2032” , The global immunity boosting products market size reached US$ 27.3 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 52.7 Billion by 2032, exhibiting a growth rate (CAGR) of 7.57% during 2024-2032.

Factors Affecting the Growth of the Immunity Boosting Products Industry:

• The Rise of Probiotics and Prebiotics:

In 2024, probiotics (good bacteria) and prebiotics (fiber that feeds good bacteria) are becoming popular for improving immunity. These help maintain a healthy gut, which plays a key role in keeping the immune system strong. As people learn more about the connection between gut health and overall wellness, there is an increasing demand for products like yogurt, fermented foods, and supplements that are rich in probiotics and prebiotics.

• The Growing Popularity of Functional Foods and Beverages:

Functional foods and drinks that are packed with vitamins, minerals, and antioxidants are gaining popularity in 2024. These products are an easy way to boost immunity and improve overall health. Consumers are looking for products that are tasty, nutritious, and offer health benefits. Manufacturers are adding ingredients like vitamin C, zinc, and elderberry to a variety of food and drink options to meet this demand.

• The Impact of Lifestyle Diseases and Aging Populations:

As lifestyle diseases like diabetes, heart disease, and cancer become more common, and as populations age, the demand for immunity-boosting products is growing. A strong immune system is important for fighting off these diseases and staying healthy. Because of this, more people are seeking out products that help strengthen their immune systems and reduce the risk of illness.

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Leading Companies Operating in the Global Immunity Boosting Products Industry:

• Associated British Foods Plc
• Danone S.A.
• Diamond Foods (Snyder's-Lance Inc.)
• Dole Food Company
• Fonterra group Cooperative Limited
• Hines Nut Company
• Nestle S.A.
• Olam International
• Pinnacle Foods (Conagra Brands Inc.).

Immunity Boosting Products Market Report Segmentation:

Breakup by Type:

• Supplements
• Beverages
• Food
  • Nuts and Seeds
  • Fruits and Vegetables
  • Dairy-based Products
  • Probiotics and Prebiotics
  • Others
• Others

Breakup by Distribution Channel:

• Convenience Stores
• Medical Stores
• Supermarkets and Hypermarkets
• Online Stores
• Others

Regional Insights:

• North America (United States, Canada)
• Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, Others)
• Europe (Germany, France, United Kingdom, Italy, Spain, Russia, Others)
• Latin America (Brazil, Mexico, Others)
• Middle East and Africa

Immunity Boosting Products Market Trends:

The market for immunity-boosting products is growing quickly in 2024. More people are becoming health-conscious, and with aging populations and the rise of lifestyle diseases, they are looking for ways to prevent illness. There is also a lot of innovation in the market, with new products being developed that combine natural ingredients and different delivery methods to strengthen the immune system.

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