E-book reader, also referred to as an e-reader or e-book device, means an electronic device developed for reading digital e-books. Moreover, different features such as an adjustable text size, long battery life, adjustable brightness, and a translation system are provided by the product. Owing to their lightweight attributes and small size, these books are travel-friendly. The market growth can be ascribed to the surging popularity of online learning coupled with the rising adoption of e-books.

Fortune Business Insights presents this information in their report titled "E-book Reader Market, 2024–2032."

Top Key Player in the E-book Reader Market

• Amazon  
• Barnes & Noble
• Onyx International Inc.
• Aluratek Inc.
• ECTACO Inc.
• Arta Tech
• Wexler Flex
• Bookeen
• PocketBook International SA
• Hanvon Technology Co. Ltd.

Information Source:  https://www.fortunebusinessinsights.com/e-book-reader-market-107285 

COVID-19 Impact

Shutdowns of Libraries Created a Significant Demand for the Product

The COVID-19 pandemic witnessed the imposition of lockdowns in 2020 by different nations across the globe, which led to the shutdown of bookstores and libraries. Thus, this factor resulted in a significant demand for e-book readers in 2020.

Segments:

In terms of screen type, the market is divided into e ink screen and LCD screen.

With respect to connectivity, the market is categorized into Wi-Fi plus 3G, Wi-Fi, and 3G.

Based on sales channel, the market is classified into offline and online.

From the regional perspective, the market is divided into the Asia Pacific, South America, Europe, the Middle East & Africa, and North America.

Report Coverage

The e-book reader market research report provides a comprehensive coverage of the significant factors contributing to the market growth. In addition, it highlights the major industry developments and the impact of the COVID-19 pandemic on the market growth. It further provides an in-depth analysis of the strategic initiatives formulated by leading market players to boost their position and capture the largest share. Other aspects of the report include the latest trends and major restraining factors anticipated to hamper the market growth during the forecast period. The holistic view of the present scenario and the growth potential of the market has been analyzed in the report. Companies can leverage this information to formulate well-informed business decisions and achieve a competitive advantage.

Drivers

Surging Consumer Purchasing Power to Proliferate the Market Growth

The e-book reader market growth is driven by a rise in consumer purchasing power. Moreover, the expansion of the e-commerce platforms further bolsters the demand for the product, augmenting the e-book reader market size.

Regional Insights

North America Leads the Market Due to Rise in Digitalization of Books

North America secures the largest e-book reader market share. The growth in the digitalization of books, along with their ease of availability over the internet, are the major factors escalating the regional growth.

The Asia Pacific e-book reader market is poised to register significant growth in the forthcoming years. The surging consumer inclination toward digitalization, coupled with the rising impact of technology, is fostering the regional growth.

Competitive Landscape

Prominent Companies Focus on Product Innovations to Gain a Competitive Edge

The leading market players are emphasizing different strategies to achieve a competitive advantage. Many of these players are adopting joint ventures, capacity expansion, and mergers and acquisition strategies to boost their market share while retaining the customer base. Many companies are also forming alliances to extend their geographical footprint and boost their share in the market. Moreover, several companies are making significant investments in launching advanced capabilities of e-book readers to bring innovation to the market and maximize their revenue. In this regard, these companies are putting efforts toward intense research and development.

Key Industry Development

July 2020: Xiamoi, the Chinese consumer electronics company, unveiled its plan to release its new e-book reader, which is developed to support different languages. Previously, the company also launched iReader T6 and MiReader in China.