Affiliate marketing has become one of the most popular ways to earn money online, offering opportunities for individuals and businesses to monetize their platforms and audiences. Choosing the right affiliate marketing network or program is crucial to maximizing revenue. Two prominent players in the field are Shareasale and 7Search PPC. While Shareasale is known for its broad range of merchants and products, 7Search PPC focuses on pay-per-click (PPC) affiliate marketing campaigns.

In this comprehensive guide, we will explore the key features, advantages, and disadvantages of Shareasale and 7Search PPC to help you decide which affiliate marketing program aligns with your goals.

Become An Affiliate

What Is Affiliate Marketing?

Before diving into the comparison, let’s take a moment to understand the basics of affiliate marketing.

Affiliate marketing is a performance-based marketing strategy where businesses reward affiliates for driving traffic, leads, or sales through their referral links. Affiliates earn commissions based on predefined actions, such as clicks, form submissions, or purchases.

There are various affiliate marketing networks and programs available, each offering unique features tailored to different niches and marketing strategies. Among them, Shareasale and 7Search PPC stand out due to their specialized approaches.

Overview of 7Search PPC

7Search PPC is a performance-based affiliate marketing platform primarily focused on pay-per-click (PPC) advertising. It allows affiliates to earn commissions by driving traffic to advertisers through tailored PPC campaigns.

Key Features of 7Search PPC

1. Focus on PPC Campaigns: The platform prioritizes PPC affiliate marketing, making it ideal for marketers who excel in driving traffic.
2. Global Reach: 7Search PPC connects affiliates with advertisers worldwide, offering a broad range of opportunities.
3. Cost-Effective Advertising: It allows affiliates to run campaigns at competitive pricing, maximizing return on investment (ROI).
4. Real-Time Analytics: 7Search PPC provides real-time performance tracking, enabling affiliates to optimize their campaigns effectively and track their earnings.

Pros of 7Search PPC

• Strong emphasis on PPC affiliate marketing.
• Easy-to-use interface for affiliates and advertisers.
• Offers real-time analytics for campaign performance.
• Lower entry barriers for new affiliates.

Cons of 7Search PPC

• Limited merchant diversity compared to Shareasale.
• Requires expertise in PPC strategies to maximize earnings.

Overview of Shareasale

Shareasale is a renowned affiliate marketing network that has been in operation for over 20 years. It connects merchants and affiliates, providing tools and resources to facilitate successful partnerships.

Key Features of Shareasale

1. Wide Range of Merchants: Shareasale offers access to thousands of merchants across various industries, including fashion, technology, and home goods.
2. User-Friendly Dashboard: The platform provides a streamlined dashboard for tracking performance, commissions, and campaigns.
3. Customizable Affiliate Links: Affiliates can create tailored links to match their promotional strategies.
4. Robust Reporting Tools: Detailed analytics and reports help affiliates optimize their campaigns for better performance.

Pros of Shareasale

• Extensive merchant directory.
• Reliable payment system with monthly payouts.
• Free to join for affiliates.
• High transparency and trustworthiness.

Cons of Shareasale

• Some merchants have strict approval processes.
• Limited focus on PPC campaigns.

7Search PPC Vs Shareasale: A Head-to-Head Comparison

To determine which program is better, let’s compare 7Search PPC and Shareasale across key parameters:

Ease of Use

• 7Search PPC: While also user-friendly, it requires a basic understanding of PPC strategies to fully leverage its features.
• Shareasale: The platform’s user-friendly dashboard and extensive support resources make it suitable for beginners.

Affiliate Marketing Networks

• 7Search PPC: 7Search PPC is an excellent choice for affiliates with PPC experience who want to run targeted campaigns and benefit from cost-effective advertising.
• Shareasale: Boasts a diverse network of merchants, offering affiliates flexibility to choose campaigns across multiple niches.

Revenue Potential

• 7Search PPC: High earning potential for affiliates skilled in PPC, but income is highly dependent on traffic quality and campaign optimization.
• Shareasale: Offers consistent commissions with a wide variety of payout models.

Reporting and Analytics

• 7Search PPC: Real-time analytics give affiliates immediate insights into campaign effectiveness.
• Shareasale: Provides detailed reports and performance metrics to monitor campaigns.

Support and Resources

• 7Search PPC: Limited support resources compared to Shareasale but offers responsive customer service.
• Shareasale: Extensive support materials, including tutorials, webinars, and dedicated account managers.

Which Affiliate Marketing Program Should You Choose?

The choice between Shareasale and 7Search PPC depends on your goals and expertise.

Choose 7Search PPC if

• You specialize in PPC affiliate marketing.
• You’re targeting specific audiences with tailored campaigns.
• You’re comfortable with optimizing traffic-driven strategies.

Choose Shareasale if

• You want access to a diverse range of merchants.
• You prefer a beginner-friendly platform.
• You aim to promote products across multiple industries.

Conclusion

7Search PPC is tailored for affiliate marketers who specialize in pay-per-click advertising. While it offers robust tools for traffic-driven campaigns, it may not be the best fit for beginners or those looking for a broader merchant selection. If you have experience with PPC and are looking for a specialized platform, 7Search PPC could be a great fit. However, those seeking a more diverse affiliate program with a wider range of merchants may prefer networks like Shareasale.

Frequently Asked Questions(FAQs)

What is the primary difference between Shareasale and 7Search PPC?

Ans. The primary difference lies in their focus areas. Shareasale offers a broad range of affiliate programs across multiple industries, while 7Search PPC specializes in PPC affiliate marketing campaigns.

Can beginners use 7Search PPC effectively?

Ans. Beginners can use 7Search PPC, but it’s recommended to have a basic understanding of PPC strategies to maximize earnings.

Which platform offers better reporting tools?

Ans. Both platforms offer robust reporting tools, but Shareasale’s comprehensive analytics might be more suitable for affiliates managing multiple campaigns.

Is it possible to use both Shareasale and 7Search PPC simultaneously?

Ans. Affiliates can use both platforms to diversify their income streams and leverage different marketing strategies.