IMARC Group, a leading market research company, has recently released a report titled “Automotive NVH Materials Market Report by Product (Polyurethane, Mixed Textiles Fibers, Fiber Glass, Polyester Fiber, NBR, Polypropylene, PVC, Textile Materials (Synthetic), Textile Materials (Cotton)), Vehicle Type (Passenger Vehicles, LCV, HCV), Application (Trunk Module, Floor Module, Wheel Arches, Cockpit Module, Roof Module, Engine Casing, Bonnet Liners), and Region 2025-2033”. The study provides a detailed analysis of the industry, including the automotive NVH materials market share, growth, size, share and forecast. The report also includes competitor and regional analysis and highlights the latest advancements in the market.

The global automotive NVH materials market size reached USD 13.6 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 19.9 Billion by 2033, exhibiting a growth rate (CAGR) of 4.4% during 2025-2033.

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Factors Affecting the Growth of the Automotive NVH Materials Industry:

Increasing Consumer Awareness and Demand for Comfort

The automotive industry is changing. Consumers now prefer comfort and less noise in vehicles. This change reflects a growing awareness of noise, vibration, and harshness (NVH) in driving. Buyers seek cars that not only perform well but also provide a quiet ride. To satisfy this demand, manufacturers invest in NVH materials. These include advanced foams, sound-deadening mats, and composites. As comfort gains importance, the NVH materials market will expand. Manufacturers strive to meet consumer expectations and distinguish themselves in a competitive landscape.

Regulatory Pressures and Sustainability Initiatives

A key factor affecting the automotive NVH materials market is strict regulations on emissions and noise. Governments worldwide enforce these rules to reduce environmental impact and improve vehicle performance. As a result, manufacturers are adopting innovative NVH solutions. These not only meet regulatory demands but also support sustainability efforts. For example, using eco-friendly materials and recycling in NVH component production is on the rise. Companies aim to align with sustainability goals. Thus, the demand for advanced NVH materials that satisfy both regulatory and environmental standards will grow. This trend will shape the market's future.

Technological Advancements and Material Innovations

The automotive NVH materials market grows quickly due to new technology. Innovative materials like lightweight composites and advanced polymers allow manufacturers to create cost-effective noise reduction solutions. This development is crucial as the industry shifts towards electric and hybrid vehicles. Reducing weight boosts efficiency and performance in these new models. Additionally, smart materials that adapt to changing conditions offer new ways to improve NVH performance. As these technologies evolve, they will significantly impact the market dynamics of automotive NVH materials.

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Automotive NVH Materials Market Report Segmentation:

Breakup by Product:

• Polyurethane
• Mixed Textiles Fibers
• Fiber Glass
• Polyester Fiber
• NBR
• Polypropylene
• PVC
• Textile Materials (Synthetic) 
• Textile Materials (Cotton)

Polyurethane dominates the NVH materials market due to its exceptional NVH control attributes, durability, lightweight profile, superior sound insulation, adaptability for complex shapes, and cost-effectiveness in reducing vibration and noise across various vehicle types.

Breakup by Vehicle Type:

• Passenger Vehicles
• LCV
• HCV

Passenger vehicles dominate the NVH materials market driven by the rising demand for enhanced driving experiences, quieter cabins, the growth of electric and luxury vehicles, and stringent government regulations on vehicle noise limits.

Breakup by Application:

• Trunk Module
• Floor Module 
• Wheel Arches 
• Cockpit Module 
• Roof Module 
• Engine Casing 
• Bonnet Liners

The cockpit module dominates the application segment due to the critical need for vibration and noise control within the vehicle cabin, particularly from road, air, and engine sources, especially in electric vehicles where reduced engine noise amplifies other noises.

Breakup by Region:

• Asia Pacific 
• Europe 
• North America 
• Middle East and Africa
• Latin America

Asia Pacific dominates the automotive NVH materials market driven by robust vehicle manufacturing, growing demand for improved vehicle performance and comfort, stringent regulations, and a competitive manufacturing ecosystem, further fueled by the shift towards advanced technologies and sustainability.

Global Automotive NVH Materials Market Trends 2025:

The automotive NVH materials market is changing fast. Manufacturers are adapting to new consumer demands and regulations. By 2025, they will focus on improving acoustic comfort and reducing noise. This will lead to significant investments in advanced NVH materials. Innovative materials, like lightweight composites and sustainable options, are becoming essential. They help meet performance and environmental standards. Electric and hybrid vehicles introduce new complexities. They require specialized NVH solutions to address the unique challenges of these powertrains. Demand for high-performance NVH materials will surge. They must follow strict rules and improve the driving experience. In the auto industry, ongoing innovation is vital. NVH materials play a key role in designing and making vehicles for the future.

Top Companies Operated in Automotive NVH Materials Industry:

• BASF SE
• The DOW Chemical Company
• ExxonMobil
• 3M Company
• Mitsui Chemicals, Inc.
• Sumitomo Riko Company Limited
• Covestro AG
• Celanese Corporation
• Huntsman Corporation
• Lanxess AG
• Borgers AG

Key Highlights of the Report:

• Market Performance (2019–2024)
• Market Outlook (2025–2033)
• Market Trends
• Market Drivers and Success Factors
• Impact of COVID-19
• Value Chain Analysis
• Comprehensive mapping of the competitive landscape

If you require any specific information that is not covered currently within the scope of the report, we will provide the same as a part of the customization.

About Us:

IMARC Group is a leading market research company that offers management strategy and market research worldwide. We partner with clients in all sectors and regions to identify their highest-value opportunities, address their most critical challenges, and transform their businesses.

IMARC’s information products include major market, scientific, economic and technological developments for business leaders in pharmaceutical, industrial, and high technology organizations. Market forecasts and industry analysis for biotechnology, advanced materials, pharmaceuticals, food and beverage, travel and tourism, nanotechnology and novel processing methods are at the top of the company’s expertise.

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