The global pasture seeds market was valued at USD 13.30 billion in 2023 and is projected to grow from USD 13.87 billion in 2024 to USD 22.51 billion by 2032, exhibiting a compound annual growth rate (CAGR) of 6.24% during the forecast period. In 2023, North America dominated the market, accounting for 37.67% of the global share.

Pasture seeds consist of a mixture of seeds that provide nutritious and palatable forage for grazing animals such as cattle, swine, horses, sheep, and goats. The demand for grass seeds is rising worldwide due to the increasing focus on livestock farming for milk and meat production. Additionally, the growing preference for organic and nutrient-rich animal feeds is significantly driving product demand. Pasture crop farming also contributes to environmental sustainability by reducing soil erosion, improving water retention capacity, and enhancing soil fertility. Governments are implementing various initiatives to expand grassland areas globally, further supporting industry growth. Moreover, companies in the sector are adopting advanced technologies, developing high-yield pasture crop seeds, and engaging in strategic activities such as partnerships, joint ventures, and geographical expansions, which are expected to boost product demand in the coming years.

Information Source: https://www.fortunebusinessinsights.com/pasture-seeds-market-110138 

Segmentation:

Ryegrass Segment Dominates Due to Quick Germination and High Forage Quality

By type, the market is segmented into clovers, bird’s foot trefoil, ryegrass, timothy, brome grass, Bermuda grass, bahia grass, bent grass, fescue seed, wheatgrass, alfalfa, and others. The ryegrass segment holds the largest market share, driven by its rapid germination within seven days and superior forage quality. These nutrient-rich benefits attract farmers seeking efficient production and high-quality feed options, fueling the growth of ryegrass varieties globally.

Grasses Segment Leads Due to Cost-Effective Seed Mixes

By species, the market is divided into legumes and grasses. In 2023, the grasses segment accounted for the largest share of the pasture seeds market. The relatively lower prices of grass seed mixes make them an affordable option for farmers, providing cost-effective solutions for animal feed and supporting market expansion worldwide.

Cattle Segment Leads with Nutrient-Rich Milk Production

By animal type, the market is categorized into cattle, goat, sheep, swine/pig, horse, and others. The cattle segment dominates the global market, holding the largest share. Dairy products, rich in essential nutrients such as potassium, vitamin D, protein, and calcium, play a vital role in maintaining human health, driving consistent demand in the cattle segment.

Geographically, the market is segmented into Europe, North America, Asia Pacific, South America, and the Middle East & Africa.

Report Coverage:

The global market report provides both quantitative and qualitative insights, including detailed regional and global analyses of market size, statistics, share, and growth rates across all segments. It covers key insights, market overviews, competitive landscapes, recent developments such as mergers and acquisitions, regulatory scenarios in critical countries, and industry trends.

Drivers and Restraints:

Rising Milk Production Drives Market Growth

Increasing milk production in Europe and North America is boosting demand for pasture seeds, which are essential for maintaining grazing pastures that provide nutritious diets for cattle. Grazing pastures not only reduce dairy feed costs but also enhance sustainability by offering a natural and balanced diet, supporting efficient milk production.

Climate Change Poses Challenges

However, rising temperatures and water scarcity due to climate change can negatively impact the yield and quality of pasture crops such as alfalfa and ryegrass, potentially hindering the growth of the pasture seeds market.

Regional Insights:

North America Leads with Government Support

North America holds the largest share of the pasture seeds market. Government initiatives, such as the USD 3.7 million investment by NIFA in alfalfa seed and storage systems under the ASAFS program in September 2023, are enhancing seed development and storage capabilities, driving market growth.

Asia Pacific Shows Rapid Growth

In Asia Pacific, active government investments in feed production, pasture and fodder development, and animal health are strengthening the industry's infrastructure, contributing to the rapid expansion of the pasture seeds market.

Competitive Landscape:

Collaborations Strengthen Market Presence

The global pasture seeds market is moderately fragmented, with numerous medium and large-scale players, including regional contributors. Intense competition has led international players to adopt strategies such as joint ventures, partnerships, and mergers. For example, in March 2023, the Netherlands-based Royal Barenbrug Group acquired the U.K.-based Watson Group, expanding its retail presence in the U.K. market.

Key Industry Development:

In September 2023, DLF S/A acquired the Corteva Agriscience alfalfa breeding program from Corteva, Inc., a global leader in crop seeds and chemicals.

List of Key Players Mentioned in the Report:

• Barenbrug Holding B.V. (Netherlands)
• The Scotts Miracle-Gro Company (U.S.)
• Advanta Seeds (UPL Ltd.) (India)
• Hancock Seed Company (U.S.)
• Great Basin Seed (U.S)
• Allied Seed, LLC (U.S.)
• RAGT SA (France)
• Fosters Seed And Feed Ltd (Canada)
• Corteva, Inc. (U.S.)
• DLF Seeds A/S (Denmark)