United States Smoothie Market Overview

Base Year: 2024

Historical Years: 2019-2024

Forecast Years: 2025-2033

Market Growth Rate: 4.15% (2025-2033)

The smoothie industry in the U.S. is thriving. More and more consumers want healthy and easy-to-drink options. Market expansion is fueled by new flavors, ingredients, and functional benefits. According to the latest report by IMARC Group, the United States smoothie market size reached USD 6,791.5 million in 2024. Looking forward, IMARC Group expects the market to reach USD 9,976.0 million by 2033, exhibiting a growth rate (CAGR) of 4.15% during 2025-2033.

United States Smoothie Trends and Drivers:

The smoothest market in the U.S. thrives on retail. This growth comes from the rising demand for healthy, ready-to-drink, and functional beverages. These products spark a marathon of consumption among consumers. Many people today enjoy health-boosting smoothies. They are a quick way to get fruits, vegetables, and even superfoods into their diets. This means huge expansion for the retail and food service parts of the industry. Many lifestyle diets are plant-based. So, smoothie companies now offer dairy alternatives like almond, oat, or coconut milk. Another trend boosting smoothie demand is the desire for quick, healthy options. Consumers want to make their smoothies on the fly. They enjoy customizing their drinks. They add protein powders, probiotics, or adaptogens to meet their health needs. Cold-pressed and organic smoothies are gaining popularity. They draw in consumers who prefer less processed products packed with nutrients. The market is also catching the shooting trend in ready-to-drink smoothies. These smoothies fit well with busy, on-the-go lifestyles. Walmart and Target partner with brands like Jamba Juice and Smoothie King. They do this to tap into trends. New brands bring fresh flavors and eco-friendly packaging. This helps them stand out in a busy market.

Another trend shaping the smoothie market is technology and digital integration. Mobile apps and online ordering are now essential for smoothie chains. Customers enjoy custom drinks that they can pay for online or upon delivery. Popular meal delivery services for smoothie kits include Daily Harvest and Revive Superfoods. They send these kits right to your doorstep. Social media influences another consumption pattern. Vibrant images of smoothie bowls and colorful drinks crowd Instagram and TikTok. Brands enhance sustainability through the use of eco-friendly packaging. They offer compostable cups and straws to attract shoppers. Demand for smoothies fortified with vitamins, antioxidants, and herbal extracts has surged. Consumers today care more about health. They notice clean-label claims like non-GMO and low sugar. This change comes as competition in the market grows. Analysts expect the US juice market to keep growing. This growth comes from trends in modernization, convenience, and healthy products. These trends meet today's consumer demands.

Download sample copy of the Report: https://www.imarcgroup.com/united-states-smoothie-market/requestsample

United States Smoothie Industry Segmentation:

The report has segmented the market into the following categories:

Breakup by Product:

• Dairy-Based
• Fruit-Based

Breakup by Distribution Channel:

• Restaurants and Smoothie Bars
• Supermarkets and Hypermarkets
• Convenience Stores
• Others

Breakup by Packaging Material:

• Plastic
• Paper
• Glass
• Others

Breakup by Consumption Pattern:

• Out of Home
• At Home

Breakup by Region:

• Northeast
• Midwest
• South
• West

Competitive Landscape:

The competitive landscape of the industry has also been examined, along with the profiles of the key players.

Key highlights of the Report:

• Market Performance (2019-2024)
• Market Outlook (2025-2033)
• COVID-19 Impact on the Market
• Porter’s Five Forces Analysis
• Strategic Recommendations
• Historical, Current, and Future Market Trends
• Market Drivers and Success Factors
• SWOT Analysis
• Structure of the Market
• Value Chain Analysis
• Comprehensive Mapping of the Competitive Landscape

Note: If you need specific information that is not currently within the scope of the report, we can provide it to you as a part of the customization.

About Us:

IMARC Group is a global management consulting firm that helps the world’s most ambitious changemakers to create a lasting impact. The company provides a comprehensive suite of market entry and expansion services. IMARC offerings include thorough market assessment, feasibility studies, company incorporation assistance, factory setup support, regulatory approvals and licensing navigation, branding, marketing and sales strategies, competitive landscape and benchmarking analyses, pricing and cost research, and procurement research.

Contact Us:  

IMARC Group 

134 N 4th St. Brooklyn, NY 11249, USA 

Email: [email protected] 

Tel No:(D) +91 120 433 0800 

United States: +1-631-791-1145