Market Overview

In 2023, the global confectionery market was valued at USD 206.97 billion and is expected to grow to USD 278.36 billion by 2032, reflecting a compound annual growth rate (CAGR) of 3.36% from 2024 to 2032. Europe led the market in 2023, accounting for a 38.38% share. The U.S. confectionery market is also set to experience notable growth, with its value projected to reach approximately USD 36.09 billion by 2032. This growth is fueled by rising consumer interest in artisanal confectionery and the development of new production facilities across the region.

Rising health consciousness among consumers will play a key role in augmenting the growth of this market, shares Fortune Business Insights™ in its recent report, titled “Confectionery Market Size, Share & Industry Analysis, By Type (Chocolate, Sugar, and Gums), Distribution Channel (Hypermarket/Supermarket, Convenience Stores, Departmental Stores, and Online Retails), and Regional Forecast, 2024 – 2032”.

Chocolate bars and candies usually have a lot of artificial sweeteners. Because health problems related to lifestyle are on the rise, even people who love chocolate are choosing products with organic and natural ingredients. For example, a study by a Swiss chocolate company found that the value of organic chocolates in Western Europe is €30 million. This change in what people want is likely to affect the chocolate market soon.

List of Key Players Covered in the Report:

• Super Confectionery
• Ezaki Glico Co., Ltd.
• The Hershey Company
• Mondelez International
• Ferrero SpA
• HARIBO GmbH & Co. KG
• Chocoladefabriken Lindt & Sprungli AG
• Meiji Holdings Co., Ltd.
• Nestle S.A.
• Barry Callebaut

Source: https://www.fortunebusinessinsights.com/industry-reports/confectionery-market-100542

According to the confectionery market report, the value of this market stood at USD 206.97 billion in 2023. The report further contains answers to the following questions:

• What are the major factors driving the market?
• What are the main hurdles that the market is facing and will face in the future?
• What are the key market segments?
• Which region or regions hold the largest potential for the market to grow?
• How are the competitive dynamics shaping the market?
• Who are the prominent players in this market and what are their key strategies?

Market Driver

Hectic Lifestyles to Foster Sales Opportunities

As the global economy continues to grow, it is generating more employment opportunities and encouraging business development. This economic expansion enables greater access to education and skill-building, resulting in a larger workforce and increased demand for office space—particularly in major urban centers. However, the fast-paced lifestyle that accompanies this growth is contributing to rising levels of stress and poor health. In response, consumers are increasingly seeking convenient, healthier snack options that are low in sugar and fat. Chocolate has emerged as a top choice, not only for its taste but also for its potential health benefits. To meet this demand, companies are introducing sugar-free and organic chocolate products that cater to health-conscious consumers. Research from Loma Linda University supports these trends, showing that chocolate may enhance brain function, reduce stress, and decrease inflammation.

The Sweet Spot: Understanding the Confectionery Market

The confectionery market covers many types of sweets like chocolates and candies, worth billions and growing every year. People are buying more sweets because they enjoy them and find comfort in them.

Trends Driving the Market

1. Healthier Options

People want candy that's not just tasty but also good for them. They look for sweets with less sugar, are organic, or use natural ingredients. This has made it easier to find healthier candy choices.

2. Expensive and Unique

People are ready to spend more on candy that's special and made by hand. They enjoy buying high-quality, unique candies that give them a special experience.

3. Creative Flavors

Candy companies are always coming up with new flavors and ways to make candy. From candies with exotic fruits to spicy-sweet ones, there's a lot of creative candy out there to try.

Regional Analysis

Europe to Lead the Pack; Asia-Pacific to Showcase Excellent Growth Trajectory

Europe is expected to lead the confectionery market with 39% market share in 2018, mainly due to high demand for premium chocolate products. People want unique and high-quality sweets and are ready to pay for them, leading companies to improve their products in Europe. Asia-Pacific also has great potential for growth because of more money available, a growing number of young and working people, and fast city growth. This has led many companies to try to enter the Asian market, especially China and India, by using various strategies.

Competitive Landscape

Launch of Natural Extracts-derived Products to Spur Competition

The candy market is expected to be very competitive as companies try to keep up with the increasing demand for organic candies. They are also looking to sell their products in more countries by launching new items.

Industry Developments:

• May 2023: Ferrero North America, one of the leading chocolate manufacturers in the U.S., announced new products and seasonal product lines, including products, such as Kinder Chocolate, at the annual expo of sweets & snacks in Chicago.