What is the trend in the automotive display market?

The automotive smart display market is expected to grow significantly in the coming years, driven by a number of factors, including:

• The increasing demand for luxury and premium vehicles, which typically come with more advanced display features.
• The growing adoption of electric vehicles (EVs), which require more displays to provide information about the vehicle's status and performance.
• The development of new display technologies, such as curved displays, augmented reality (AR) displays, and head-up displays (HUDs).

Here are some of the key trends in the automotive display market:

• Growing demand for larger and higher-resolution displays: Consumers are demanding larger and higher-resolution displays in their vehicles. This is due to the increasing popularity of infotainment systems and navigation systems.
• Increasing adoption of digital dashboards: Digital dashboards are becoming increasingly popular in new vehicles. Digital dashboards offer a number of advantages over traditional analog dashboards, such as the ability to display more information and the ability to be customized to the driver's preferences.
• Rising demand for head-up displays (HUDs): HUDs project important information, such as speed and navigation directions, onto the windshield. This allows the driver to keep their eyes on the road while accessing important information.
• Growing popularity of curved displays: Curved displays are becoming increasingly popular in new vehicles. Curved displays offer a number of advantages over traditional flat displays, such as a wider field of view and a more immersive experience.
• Development of new display technologies: New display technologies, such as augmented reality (AR) displays, are being developed for automotive applications. AR displays can project information onto the windshield or dashboard, which can help the driver to avoid obstacles and make better decisions.

Modern vehicles have transformed from mere modes of transportation into connected machines with hundreds of digital components connected to the Internet. Besides, In-Vehicle Infotainment (IVI) system and other vehicle software components and interfaces require high definition displays showing everything from music to movement speed.

Computing plays a causal role in automotive vehicles in all facets of their operation, from advanced driving-assistance systems (ADAS) and autonomous driving (AD) to engine management, emission control, and climate & the human-machine interface (HMI), all powered by general-purpose graphics processing units (GPGPUs).

Automakers are developing highly interoperable software and operating systems to bridge the many complex automotive systems in a vehicle. Automotive GPUs can be deployed in a functionally safe way to provide data to the driver without failure. These factors make GPU-powered displays imperative for automotive.

The rise of 4K displays and high-dynamic-range (HDR) content has been noteworthy in the last four to five years. Many customers today prefer more for larger screens, making their way to the mass market. Consumers also are beginning to expect this level of reliability in their vehicles. With the rising demand for extra pixels and GPU compute requirements, the Automotive Smart Display market is expected to expand exponentially.

Automotive Smart Display Market   - Segments

The Automotive Smart Display market analysis is segmented into type, technology, applications, display size, and region. The type segment is sub-segmented into rear-seat entertainment touch screen display, center stack touch screen display, advanced instrument cluster display, and others.

The technology segment is sub-segmented into TFT LCD, PMOLED, AMOLED, PMLCD, and others. The applications segment is sub-segmented into telematics, navigation, infotainment, and others. The display size segment is sub-segmented into 3"-5", 6"-10", >10". By regions, the market is sub-segmented into the Asia Pacific, Americas, Europe, and rest-of-the-world. 

Automotive Smart Display Market   - Geographical Analysis

Europe leads the global Automotive Smart Display market, heading with the augmenting demand from luxury or premium cars and SUV makers. Besides, major automakers such as Audi, BMW, Porche, and Lamborghini drive the region's market share. The UK, Germany, and France are major Automotive Smart Display markets in the region.

North America holds the second-biggest share in the global Automotive Smart Display market, witnessing increasing demand. The proliferation of autonomous cars pushes the growth of the regional market. Additionally, stringent safety norms and increasing awareness about the safety systems installed in an automotive system drive the growth of the market.

The Automotive Smart Display market in the Asia Pacific has emerged as a profitable market globally. Huge numbers of technological advancements and OEM and aftermarket parts companies influence the region's market growth. Moreover, the increasing numbers of display manufacturers shifted from western regions to emerging APAC countries provide a huge impetus to market growth.

Global Automotive Smart Display Market   - Competitive Analysis

The Automotive Smart Display market appears highly competitive, with several well-established players forming a competitive landscape. Players focus on product development and incorporate strategic approaches, such as collaboration, mergers & acquisitions, product launch, and expansion to gain a larger competitive share. They make substantial investments to drive R&D for the development of required technologies and expansion. 

Major Players

Players operating in the global Automotive Smart Display market include Panasonic Corporation (Japan), Delphi Technologies (UK), LG Display Co. Ltd. (South Korea), Visteon Corporation (US), Denso Corporation (Japan), Robert Bosch GmbH (Germany), 3M Company (US), Magneti Marelli S.p.A (Italy), Continental AG (Germany), Nippon Seiki Co. Ltd (Japan), Nidec Corporation (Japan), Qualcomm Technologies Inc (US), and Synaptics Incorporated (US), among others. 

Industry/Innovation/Related News:

March 25, 2021 ---- TomTom, a leading global independent location technology specialist, launched its new automotive navigation system, a cloud-native hybrid navigation solution developed for the automotive industry. This next-generation navigation, integrated with vehicle sensors, enables the display of vital information linked to advanced driver assistance systems and refueling or recharging needs. 

TomTom's cloud-native in-dash navigation can offer drivers a new user interface designed around the company's safety and ease-of-use principles. These intuitive interfaces can be displayed on the cluster screen, center stack, passenger screens, and head-up display (HUD), in different sizes and aspect ratios.  

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