Visual aesthetics has become the top priority for realtors in this digital age. With more and more customers hunting for their dream properties online, there are a lot of real estate businesses building a robust digital presence. With so many lucrative real estate marketplaces available, what truly can bind a user to the realtors website? A great first impression.   

This blog will discuss how important an aesthetically pleasing real estate website design is and what practices can help agents and brokers excel here.

How is design relevant for the Realtors website? 

There is more than one reason why design should be the top priority on the realtors website. Be it a great first impression or a user experience, customer experience is the deciding factor in whether they will do business with a realtor or not. Here are some of the key reasons why design is relevant for the realtors websites. 

The first impression is often the last impression. 

A well-designed website creates a positive first impression and captures the attention of the users effectively. When a potential client is engaged right from the beginning, it impacts their decision-making process and timing significantly. 

User Experience is the key. 

User experience is the key differentiator for brokers and agents to stand out in bottleneck competition. Easy navigation, quick loading times, and intuitive layouts ensure positive UX and encourage visitors to spend more time on the website. 

Consistent branding is the need of the hour.   

A visually appealing website helps realtors build a strong brand image and credibility. If your website’s design is in perfect sync with your brand, it helps build a consistent branding image. 

Responsiveness ensures no time is wasted. 

A lagging website puts off users faster than you think. If the realtor's website has an aesthetically pleasing design but has performance issues, it won’t garner the expected results. A responsive design makes sure that the realtors website adapts to various screen sizes for optimal viewing experiences.   

Mobile Responsiveness: Many users access websites on mobile devices. A responsive design ensures that the website adapts to various screen sizes, providing an optimal viewing experience on smartphones and tablets. This is crucial for capturing the attention of users who browse properties while on the go.  

Real Estate Design Best Practices and Examples 

Many real estate businesses are investing in highly personalized real estate solutions to offer the best user experience and branding for their websites. Here are the top practices that can help the realtors website stand out: 

1. Split views work better for property search pages- The realtors website can benefit a lot from a split-view layout, as it brings more clarity and ease to property searches. This layout can be implemented with property listings aggregated on the right side and a map view of those listings on the left. It will help users visualize the geographical location. Zillow offers interactive maps, allowing users to explore neighborhoods and amenities. 
2. Website map and descriptive pages do wonders- A user-friendly realtor website must have clear and convenient navigation. Huge websites must include drop-down menus in headers, just like Sotheby’s, which categorizes property by location, preference, and unique features like video and VR tours. A user-centric information architecture promotes seamless navigation between sub-pages. 
3. Having clear hit areas is paramount- If a user is confused about where to click within visual elements to initiate an action, that’s bad news. It’s important to highlight the clickable areas to successfully attract website users toward CTAs. This not only enhances the user experience but also makes the browsing journey memorable and vibrant. Importantly, for older audiences less confident in online navigation, the suggestion to implement extra pointers becomes significant. 

In a Nutshell 

By paying attention to detail, realtors can build an aesthetic and high-performing website to achieve maximum traction and traffic. As said, user experience is the key, and that can only be procured through responsive website design. 

Making a smart move is the need of the hour. By investing in a custom real estate and auction platform like Bidhom, realtors can build a customizable website with easy-to-use templates and custom field features. Get started—it’s free.