The global oral care market was valued at USD 32.61 billion in 2023. The market is projected to grow to USD 42.45 billion by 2030, exhibiting a CAGR of 3.84% during the forecast period.

The growing development of electric toothbrushes, charcoal-based teeth cleaners, and dental whitening items will drive market growth during the forecast period. Many oral care brands, including Twice, Quip, and Candid, offer cost-effective oral hygiene products to raise product accessibility globally.

Fortune Business Insights™ mentioned this in a report titled, “Oral Care Market, 2023-2030.”

Information Source:

https://www.fortunebusinessinsights.com/oral-care-market-103533 

List of Key Players Present in the Oral Care Market:             

• Colgate Palmolive Co. (U.S.)
• Unilever (U.K.)
• Procter & Gamble Co. (U.S.)
• Henkel AG & Co. KG aA (Germany)
• Johnson & Johnson Services, Inc. (U.S.)
• GlaxoSmithKline Plc. (U.K.)
• Lion Corporation (Japan)
• Church & Dwight Co. Inc. (U.S.)
• Reckitt Benckiser Group Plc. (U.K.)
• Patanjali Ayurved Limited (India)

Segments-

Availibilty of Various Flavors to Drive Toothpaste Segment Growth

The market is divided into categories for mouthwash, toothpaste, toothbrushes, and other products. Thanks to the availability of a wide variety of flavors, including mint, lime, strawberry, and others, the toothpaste segment led in 2022.

Increasing Household Consumer Spending to Drive Household Segment Growth

The market is divided into two segments based on application: domestic and commercial. Due to rising household consumer spending on various daily uses of oral care essentials, the household sector will have the greatest share of the oral care market over the projection period. The market is growing as a result of consumers being more conscious about oral hygiene.

Easy Availability of Daily-Use Products to Drive Distribution Channel Segment Growth

The market is divided into hypermarkets/supermarkets, convenience stores, internet, and other distribution channels. Due to the simple accessibility and wide selection of everyday-use products found in hypermarkets and supermarkets, such as toothpaste, toothbrushes, liquid washers, and other products, this market segment is expected to hold the highest share throughout the projected period.

In terms of geography, the market is examined in South America, Asia Pacific, Europe, North America, and the Middle East and Africa.

Report Coverage-

The report offers:

• Major growth drivers, restraining factors, opportunities, and potential challenges for the market.
• Comprehensive insights into regional developments.
• List of major industry players.
• Key strategies adopted by the market players.
• The latest industry developments include product launches, partnerships, mergers, and acquisitions.

Drivers & Restraints-

Growing Focus of Companies on Product Innovations to Drive Market Growth

The increased use of advanced dental care products by customers is driving companies to focus on creating novel products, which will drive market expansion during the projection period. Oral care market growth will be driven throughout the projected period by the growing usage of digital impressions, laser dentistry, 3D printing, and AI in commercial dental care tools. During the anticipated period, market expansion may be impeded by the increasing use of chemicals, such as humectants, abrasive agents, and others, in toothpaste and mouthwashproducts to enhance their taste and colour, which can cause allergic reactions.

Regional Insights-

Large Presence of Geriatric Population to Boost Market Growth in Asia Pacific

Asia Pacific held a dominant oral care market share, accounting for USD 11.50 billion in 2022. The growth is attributed to the rising geriatric population in the countries, including Japan and China, resulting in the growing consumption of oral care products in the region.

North America and South America are estimated to witness significant growth during the forecast period due to the increasing spending on oral healthcare products in the regions. 

Competitive Landscape-

Increasing Key Players Focus on Product Innovations to Propel Market Growth

The growing focus of key players on developing technology-enabled oral care products to attract a large consumer base will drive oral care market growth during the projected period. The major market players are keen to launch new product lines that cater to the growing consumer needs, including prevention from oral virus infection, sensitivity and whitening control, teeth decaying, and others, boosting market growth during the forecast period.

Notable Industry Development-

February 2020 – Albea Group, in partnership with Colgate Palmolive Co. Ltd., has launched a recycled, HDPE material-based toothpaste tube in the U.K. The toothpaste was launched under the Colgate Smile for Good brand in the U.K. and Tom’s of Maine brand in the U.S.