The global home fragrance market size is projected to reach USD 27.63 billion by 2027, exhibiting a CAGR of 3.1% during the forecast period. This is attributable to the large presence of the youth population that is majorly driving the labor force and the rising residential sector that propels the demand for innovative products globally. Fortune Business Insights published this information in its latest report, titled, “Home Fragrance Market, 2024-2027.”

Information Source: https://www.fortunebusinessinsights.com/home-fragrance-market-102422

List of Key Players Profiled in the Home Fragrance Market Report:

• Newell Brands (Atlanta, Georgia, USA) 
• Circle E Candles (Houston, USA)
• Esteban Paris (France)
• Broken Top Candle Company (Oregon, USA)
• Bridgewater Candle Company (South Carolina, USA)
• The Copenhagen Candle Company LTD (HA, United Kingdom)
• The Procter & Gamble Company (Cincinnati, Ohio, US)
• The 3M Company (Saint Paul, Minnesota, USA)
• C. Johnson & Son, Inc. ( Racine, Wisconsin, USA)
• Reckitt Benckiser Group plc (Slough, UK)

What does the Report Include?

The report includes a detailed assessment of various growth drivers and restraints, opportunities, and challenges that the market will face during the projected horizon. Additionally, the report provides a comprehensive research into the regional developments of the market, affecting its growth during the forecast period. It includes information sourced from the advice of expert professionals from the industry by our research analysts using several methodologies. The competitive landscape offers further detailed insights into strategies such as product launches, partnerships, mergers and acquisitions, and collaborations adopted by the companies to maintain market stronghold between 2020 and 2027. 

DRIVING FACTORS

Presence of Youth Population to Favor Market Growth

According to the data published by UNICEF in October 2019, South East Asia is estimated to be the largest youth labor force having on an average around 1,00,000 people joining the workforce every day. The large presence of youth is leading to the surging residential sector as the youth are either staying on rent or owning properties that are likely to boost the demand for innovative home fragrance products across the globe. Additionally, to cater to the growing demand for luxury candles the manufacturers are developing new products that will bode well for the global home fragrance market growth during the forecast period.

COVID-19 has led to Dearth of Skilled Labors and Dwindling Sales Revenues

The pandemic having affected several nations has had severe effects on the economy. Owing to the imposition of lockdown, major disruption in industrial and supply chain has led to lower sales revenue. Additionally, most of the workers returning to their native in the backdrop of less availability of work are expected to hinder the market growth in the forthcoming years. However, the private companies are trying to bring back the labor force with support from the government by offering lucrative incentives and allowances. This will favor market growth in the near future.

The home fragrance products are majorly adopted across households to reduce unpleasant smell and spread positivity. These products bring a calming effect with their aromatic scent. Additionally, they aid in reducing stress and making the surrounding relaxed by improving mental focus.

SEGMENTATION

Candle Segment Held 35.89% Market Share in 2019

The candle segment, based on product type, held a market share of about 35.89% in 2019 and is likely to gain momentum owing to the increasing demand for innovative and aromatic candles for gifting purposes. 

REGIONAL INSIGHTS

Presence of Luxurious Homes in North America to Favor Growth

Among all the regions, North America is expected to hold the highest position in the global market in the forthcoming years. This is attributable to the presence of luxurious homes in countries such as the United States that is expected to drive the demand for advanced products in the region.

The market in Europe is expected to showcase significant market growth during the forecast period. This is ascribable to factors such as the rising spending on home care and maintenance products that is expected to boost the adoption of advanced candle and home fragrance products in the region between 2020 and 2027. 

COMPETITIVE LANDSCAPE

Major Companies Focus on Collaboration to Develop Innovative Room Fragrance Products

The global home fragrance market is fragmented by the presence of major companies that are striving to maintain their presence and gain a major chunk in terms of revenue during the forecast period. These companies are collaborating with other companies to develop innovative candle and home fragrance products and further brighten their market prospects.